Learn and Earn

Welcome to your 2022 Tundra Competitive Comparison

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Top Purchase Reasons: Towing

Top Purchase Reasons: Exterior Styling

Top Purchase Reasons: Price and Deal Offered

Top Purchase Reasons: Vehicle Quality & Value

What is the biggest selling point for the Tundra?

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Introduction to Pricing and Trims

Agenda for Pricing and Trims

What features on the 2022 Tundra are customers asking you about?

Truck Pricing in 2022

How much is a fully loaded Ford F-150 Limited Trim non-hybrid truck?

What does price mean to Truck buyers?

2022 Tundra Trim Overview

What is the best SR trim standard feature to help us define the advantage of the MY22 Tundra?

Trim: SR5 Advantages

What are the best SR5 trim standard features to help us define the advantage of MY2022 Tundra?

Trim: Limited

What are the best Limited trim standard features to help us define the advantage of MY2022 Tundra?

Trim: Platinum

What is the best standard feature of the Platinum / 1794 grade to define the value of the MY2022 Tundra?

Trim: TRD Pro and Capstone

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Competitive Comparison: Body Design

Competitive Comparison: Powertrain

What is the best 2022 Tundra i-FORCE powertrain advantage?

Competitive Comparison: Frame Construction

Which is the best feature to share with a customer for Tundra enhanced towing capability?

Competitive Comparison: Fuel Economy Vs. Ford F150

Competitive Comparison: Fuel Economy Vs. Chevrolet Silverado

Competitive Comparison: Fuel Economy Vs. Dodge Ram (and Diesel)

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Competitive Comparison: Safety

What is the best 2022 Tundra Safety Advantage?

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Competitive Comparison: Screens

What is your favorite feature of the 12.3” gauge cluster - driver information screen?

Toyota Audio Multi Media System

What is the best feature of the new Toyota Audio Multimedia System?

Competitive Comparison: Overview

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